Note: In the practice of statistical work in China, legal entities that reach a certain scale, qualification, or quota are referred to as “‘Four Up’ enterprises.”

Regarding the above announcement, JINGdigital expressed that it is an honor and gratitude to receive a certain level of recognition and support from the government. As one of the “Four Up” high-tech enterprises, JINGdigital will forge ahead in the coming years and achieve further success.

JINGdigital: Starting with Products, Dedicated to Service

JINGdigital is a marketing technology company that helps B2B enterprises acquire leads, nurture prospects, empower sales, and build an integrated marketing technology platform, along with the long-term companionship of a customer success team to achieve substantial revenue growth.

From a product perspective, JINGdigital is committed to creating an integrated SaaS platform that spans from “marketing” to “sales” across all channels, freeing traditional B2B enterprise marketers from tedious manual tasks. To better accompany customers’ growth, JINGdigital has also formed a “customer success team” that responds to customers’ business needs in real-time, providing professional solutions from the perspectives of platform operation, industry characteristics, business goals, and digital marketing.

As of March 2023, JINGdigital has provided products and services to over 600 large and medium-sized, growing B2B enterprises, covering but not limited to high-tech, industrial manufacturing, healthcare, and corporate services industries. JINGdigital’s clients are spread across first and second-tier cities in China, including a large number of outstanding domestic enterprises and multinational companies that require localized marketing tools.

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JINGDigital from Jingshuo Technology has been selected

WISE 2022 New Economy King Annual Enterprise Service Ranking

As one of the largest and most influential annual new economy conferences initiated by 36Kr, the “WISE2022 King of the New Economy Annual Enterprise” marked its 10th anniversary in 2022. Looking back on 2022, the business services track became more pragmatic amidst calm.

In the release, 36Kr mentioned: “2022 is the calmest year in the primary market since the first year of enterprise services in 2014. The total financing events in the enterprise services track this year are lower than any year in the past eight years. The calm in various dimensions: customers reducing budgets, VC/PE waiting and watching, enterprises barely surviving.” Despite the industry winter, JINGdigital still completed two rounds of financing totaling 130 million RMB in July 2022, noteworthy that JINGdigital received intensive capital support twice within a year.

With over 15 years of experience in strategy, market, management, and entrepreneurship, Hong Kai, Chairman & CEO of JINGdigital, with his background in Siemens, Bain Consulting, and Cisco (as the Senior Vice President of China), has a deeper understanding of MarTech in China: “I believe now is an ideal time for the development of MarTech in China, fundamentally because of the government and enterprises’ deepening recognition of digital transformation.

On one hand, digitalization has become a national strategy, greatly benefiting the development of this track. On the other hand, B2B enterprises in dire need of transformation and innovation also require MarTech technologies to help them improve sales lead conversion rates while better managing and operating their marketing data assets, thereby enhancing the lifetime value of each customer.”

2022 was also the most pragmatic year for the enterprise services track. Enhancing product strength, finding market niches, exploring growth methods… Thinking and transforming, breaking through and transitioning became the common theme for every actively innovating enterprise service company.

Adhering to “long-termism,” Mr. Hong steadfastly believes in the future of the enterprise services track: “In 2022, my mindset is mixed. The joyous aspect is that many companies have accelerated their thinking about marketing digital transformation, especially now under the pandemic, when traditional enterprise To B marketing methods have changed, offline activities cannot be conducted, how can we move marketing scenarios online?

At the same time, addressing these specific scenarios to complete the construction of internal transformation facilities and operational capabilities has been scheduled by many companies. The worrying aspect is that although many companies want to do this, they are still hit by the pandemic, so they hesitate a bit when making actual decisions regarding budgets and decision points, so it’s a mix of joy and worry. The overall environment for the digital marketing industry, we believe, is very optimistic, but there will be some micro challenges.”

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Image: JING at Four Seasons | 2023 Jingshuo Technology Brand Open Day Event

01 | What are the possibilities for a ToB Marketer’s career?

The brand event began with a speech from Mr. Hong Kai, co-founder, chairman, and CEO of JINGdigital (JINGdigital). Following this, Kathy, the Marketing Director at Harnais, delivered an engaging presentation on the topic of “The Career Possibilities of a ToB Marketer.”
Finally, mysterious executives from Fortune 500 companies in the industrial manufacturing and healthcare sectors also extended the discussion on this topic, providing the audience with a comprehensive understanding of the various career development paths available in the B2B market.

Image: Jing Shuo Open Day | Kathy, Marketing Director of Hanna Shi, shares the career development of B2B market professionals

Addressing the current pain points faced by B2B marketers, Kathy summarized 3 key issues: “There are many factors that determine the success of a purchase, sales are deemed more important than marketing, and the process of marketing actions reflecting results is somewhat prolonged,”

From these pain points, Kathy shared several insights for B2B marketers, suggesting that to succeed in this industry, one needs to meet the following requirements:

B2B Marketers:

1. Establish the brand image of the company, the core product or service, and shape the image of a thought leader (the trust generated by the company: success stories, market awards, company background, and the background of key personnel).
2. Identify the core target groups of the enterprise (industry domain, scale, region, market capacity, specifically which departments and individuals to influence, and where these individuals frequently appear).
3. Establish the brand in the minds of the target group through content, events, or communities.

During the interactive session of the ToB Tea Party, the audience and guest speakers engaged in group discussions on six hot topics of interest to B2B marketers:

AIGC Marketers:

In the era of AIGC, how can marketers establish irreplaceable competitive strength?
What applications does ChatGPT have in the B2B marketing domain, and how can such tools empower work?
Where does the anxiety of marketers come from, and how can the sense of value among marketers be enhanced?
Management path vs expert path, how to determine the right path for oneself?
The “mid-life crisis” at 35? How can marketers break through career development bottlenecks?
What are the typical stages or paths of career development for marketers?

After an intense discussion, JINGdigital prepared delicious refreshments for everyone and invited a professional florist to guide the guests and audience in creating their own floral arrangements. Amidst relaxing music, beautiful floral art, and laughter, the “JINGdigital Open Day – ToB Spring Tea Party” event gradually came to a close.

Image: Jingshuo Open Day | On site Flower Arrangement Session

hat surprises will JINGdigital’s Brand Open Day bring in the coming summer, autumn, and winter seasons? Let’s wait and see.

About JINGdigital

JINGdigital is a marketing technology company that helps B2B enterprises acquire prospects, nurture leads, empower sales, and build an integrated marketing technology platform. With the long-term support of the customer success team, JINGdigital aims to achieve substantial revenue growth for its clients.

The post “Seasons of JING” | JINGdigital’s 2023 Brand Open Day and B2B Marketers Spring Tea Party Held appeared first on .

Conference Introduction

Today, China is facing a “once-in-a-century major change,” with sharp confrontations in geopolitics and the field of technology yet to ease, and global inflation remains high and stubborn, casting a shadow of growth on all enterprises.

The post 2022 “Crossing the Low Valley and Growth” | Summit appeared first on .

This poem truly resonates with us B2B marketers. The original meaning of the poem reflects the anxious and cautious state of farmers who, despite the prospect of a bountiful harvest, become more worried and careful, fearing both rain and wind. Similarly, for B2B marketers, as 2023 comes to a close and we look forward to 2024 with hope, we also harbor concerns.

Over the past year, we’ve faced many uncertainties, such as economic downturns, budget cuts, and questions like: How exactly should we set our market targets? The “stacking people tactic” no longer works, but what kind of digital marketing talents does B2B really need? In the TOB model, how can AIGC enhance the marketing value of enterprises? … and so on. These issues are not something that can be easily summarized in a few words.

Therefore, after much consideration, we decided to organize an online summit titled “2023 B2B Marketers’ Annual Review and Planning”, kicking off at 09:20 on January 11th! We have invited many big names in the field with practical experience to discuss various topics. They will share the pitfalls they’ve encountered over the past year, the lessons learned, and the achievements gained, all to gather strength for the marketing battles of the coming year.

Below are the main topics and lineup of guests for this online summit. Register now~ (you won’t regret it)

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At such a historic moment, the onset of the digital wave brought by AI is becoming apparent, and the release of government programmatic documents has laid the foundation for the upgrade and high-quality development of China’s digital economy. The “Opinions on Building Data Basic Systems to Better Play the Role of Data Elements” (referred to as “Data Twenty Articles”) issued in December 2022, accelerates the construction of a data basic system framework, proposing specific requirements from aspects such as data property rights system, data element circulation and transaction system, data element income distribution system, and data element governance system.

Choosing the high ground, on July 13th, the 2023 | B2B Digital Growth Summit organized by JINGdigital was held in Shanghai. Themed “Anticipating AI · The Future of Marketing,” the summit featured 18 heavyweight guests from companies such as Microsoft, JLL, Philips Healthcare, NetEase Fuxi, and Gore, who delivered dense knowledge outputs in both halves of the event. Over 400 B2B marketers attended the conference, and JINGdigital, together with partners like Polyv and Huodongxing, attracted tens of thousands of viewers to the online live broadcast of the summit.

Image: 2023 | B2B Digital Growth Summit held in Shanghai

Highlights of the Summit:

Steady Progress: AI Enhances B2B Marketing Productivity, Three Essential Conditions Indispensable

Mr. Hong Kai, co-founder and CEO of JINGdigital, got straight to the point in his opening speech at the summit, stating, “We are at the beginning of a new decade-long cycle initiated by generative AI, which is what everyone expects from AI. We have already seen enterprises build a large ecosystem around large models to truly transform technology into productivity. So, what does this mean for us B2B marketers?”

Image: Hong Kai, co-founder and CEO of Jingshuo Technology

For AI to be transformed into productivity, into a stage where B2B enterprises can apply it practically, three essential conditions are needed, “At the infrastructure level, there must be computing power and models; at the application level, there must be customers willing to try; and at the data level, there must be a massive amount of data. When we look at the B2B marketing track from these three dimensions, we find ourselves in a particularly fortunate position, because in B2B marketing, we have everything. We have customers who are willing to try, we have data, because in the entire process of converting leads to customers, a massive amount of data is generated. At the same time, we have scenarios.”

Image: Zhu Yiming, Operations Director of Microsoft Innovation Alliance

Mr. Zhu Yiming, Director of Operations for Microsoft’s Innovation Alliance, shared a similar view on artificial intelligence, pointing out humorously yet profoundly, “The three main factors of artificial intelligence technology are algorithms, data, and computing power. With breakthroughs in these three areas, artificial intelligence has developed. The last wave of deep learning saw breakthroughs in algorithms, with the development of big data and cloud computing technologies providing support for the processing of massive data and complex model training, leading to breakthroughs and large-scale applications in fields such as natural language processing, image recognition, voice recognition, and face recognition.

Then, with the recent development of large language models, it essentially breaks through on these three points, but on a larger scale. The development of large language models has not yet reached a state that we cannot understand, especially with Microsoft’s strategy of “responsible artificial intelligence” strictly controlling applications including Azure Open AI and other AI technologies. So, jokingly, everyone doesn’t have to worry too much about AI developing to the point where we ‘can’t unplug it in time’ (laughs).”

Image: David Chan, Digital Marketing Director for JLL Greater China at JLL

David Chan, Digital Marketing Director of JLL Greater China, starting from the topic of “AI Empowering Leadership,” believes that AI, as a powerful tool, can enhance everyone’s leadership in four aspects: “First, AI can improve our efficiency at work; second, AI can help us enhance decision-making analysis; third, AI can provide insights; fourth, AI empowers training.” In the efficiency at work scenario, David showed the application practices of Humata, Instatext, Perplexity AI, and Notion AI. In terms of empowering insight, ChatGPT’s analysis of advertising data demonstrated AI’s powerful analytical and insightful capabilities.

Amid Change, Seek Constancy:

Exciting Roundtable Discussions, Discussing Industry Trends in the AI Era

The “Medical Special Debate” gathering top medical enterprises and the “B2B Roundtable Forum” comprising CEOs brought the summit’s atmosphere to a “climax.”

Is content important or algorithm important in the medical specialty AIGC era?

Image: Strange Talk about Medical Specialization – In the AIGC Era, Is Content Important or Algorithm Important?

The medical special debate was hosted by Zhang Rui, founder of Jiuri Ruizhi Consulting Co., Ltd. and an expert in digital transformation in the healthcare industry. The debate featured prominent figures such as Qian Simin, Head of Digital Marketing and E-commerce at Philips Healthcare; Zhou Hong, Vice President of Information Technology at Liantuo Bio; Chen Tian, Director of Digital and Innovative Marketing at Panshengzi; Zhu Yi, Cardiovascular Products Director at Sumitomo Pharma; Kevin, Head of Digital Strategy and Innovation at Santen Pharmaceutical; and Tang Xuan, founder of the “Be a Marketer” course and former CMO of Fosun Anmai, forming teams for and against the motion.

During a spirited debate around the question, “In the AIGC era, is content or algorithm more important?”, parties discussed the production of medical content by GPT and its impact on medical positions. Digital transformation expert in the medical industry, Zhang Rui, suggested that GPT introduces a tripartite relationship among doctors, patients, and itself, acting not as a replacement but as an “assistant” facilitating tedious tasks like paperwork and medical records, thereby potentially enhancing productivity.

Qian Simin, the head of Digital Marketing and E-commerce at Philips Healthcare, highlighted the ethical considerations of discussing AIGC in the healthcare industry. She pointed out the issue of data quality in the era of smart healthcare, noting the challenge of discussing big data when structured data is lacking. Moreover, she emphasized that even if these technological advancements are available, their application in healthcare comes with ethical concerns.

Chen Tian, the Director of Digital and Innovative Marketing at PanShengZi, shared practical examples of AIGC’s feasibility in the healthcare sector. She outlined scenarios where AIGC is already making an impact:

Automated Precision Marketing: Algorithms are being used for precise marketing, offering personalized services to doctors and patients.
Research and Development: AIGC is applicable in R&D, including medical discoveries, new drug development, and genomics, all of which are closely related to big data.
General Medical Industry Models: Some companies are developing universal models for the healthcare industry, showcasing the broad applicability of AIGC technologies.
These insights into AIGC’s role in healthcare underline the potential and challenges of integrating advanced AI technologies in sensitive and ethically complex fields. (Further detailed shares from the unique perspectives of these healthcare debate participants will be made available through JINGdigital’s official channels.)

CEO Roundtable – When B2B meets AI, what sparks will the two ignite?

Figure: Roundtable Faction – When B2B encounters AI, what sparks will the two ignite?

Beyond the debate session, the “Roundtable Session” of this summit was a gathering of CEOs, featuring special guests including Mr. Fan Ling, founder and CEO of Tezign and Director of the Artificial Intelligence Design Laboratory at Tongji University, as well as a doctoral supervisor; Mr. Li Jingyuan, CEO of KAWO; Ms. Gu Jianli, founder and CEO of Xinxin Future; Ms. Bai Shuang, founder and CEO of FuzFlo; together with Mr. Hong Kai, co-founder and CEO of JINGdigital, discussing B2B topics and exploring their perspectives on the impact of the current AI wave on industry development.

Amid the cacophony of internet noise and the anxiety that AI brings to businesses, Mr. Fan Ling incisively pointed out, “First and foremost, I believe that the scenarios of businesses are extremely valuable, and AI merely provides new solutions to these scenarios, ultimately aiming to resolve the specific scenario problem. Secondly, the discussion about AI often quickly shifts to the dimension of cost reduction and efficiency improvement, which I approach with caution. Looking at the development of all technologies historically, there is always a reversal, from solving a fixed problem more efficiently to discovering new spaces. I still have a strong belief in human potential; I think imagination has never been more important than it is now.” (More splendid shares from the roundtable guests will be shared through JINGdigital’s official channels.)

Expanding Horizons:
JINGdigital’s V4 New Platform Launches, Aiding B2B Businesses from Traffic to Business Opportunity Closure

Image: Liu Quan, CPO of Jingshuo Technology

In 2022, China’s digital economy reached a scale of 50.2 trillion yuan, growing by 10.3% year-on-year, and has been significantly outpacing the GDP growth rate for 11 consecutive years. Amid this digital economy wave, Mr. Liu Quan, CPO of JINGdigital, showcased the newly launched V4 platform at the summit. With clear explanations and live demos, Mr. Liu presented the data-driven process from traffic to business opportunities for B2B enterprises to both online and offline audiences.

“Marketing assets essentially constitute a lifecycle, traversing through numerous stages, but the most critical phase is transforming traffic into identifiable and interested users, then into a digital, marketable MQL, followed by integration into CRM, and ultimately becoming a business opportunity. Around these four lifecycles, we have constructed a complete digital marketing system. It is divided into two parts: the frontend, from traffic to user, and the backend, from initial leads to business opportunities. The third part revolves around today’s theme of AIGC in the nurturing phase’s practical application,” shared Mr. Liu Quan.

Image: Cai Wei, Asia Pacific Director of Gore’s Digital Strategy for Industrial Trade

Mr. Cai Lei, the Digital Strategy Director for Asia Pacific at Gore Industrial Products Trade, shared examples of AI applications in multi-channel marketing scenarios: “In one scenario at an exhibition, we needed to distribute surveys to collect feedback. Recently, we used AI-generated human voices to make phone calls for this purpose, using a voice from a professional engineer. Compared to previous survey methods, this approach significantly improved both the answer and response rates.”

Image: Deng Meng, Head of Marketing Department at NetEase Fuxi

Mr. Deng Meng, the head of the marketing department at NetEase Fuxi Lab, shared some of the lab’s achievements: “Currently, the gaming industry is one of the scenarios where AI can be easily implemented. NetEase Fuxi Lab began exploring the application of AI technology in gaming and other areas as early as 2017. In gaming scenarios, we continuously break through AI technology’s innovation and practice in aspects such as environment, NPC, plot, combat, and social interaction.

Accumulating data, refining algorithm models, and continuously promoting AI technology to benefit more fields are all ongoing efforts by the NetEase Fuxi team. Moreover, we adhere to the AOP programming philosophy: enhancing AI effectiveness through a combination of human feedback and reinforcement learning, thus achieving more efficient evolutionary learning in twin environments. Simply put, it means repurposing our five years of AI accumulation experience in the gaming industry for other sectors.”

In the current surge of ChatGPT development, we can indeed revel in a “digital” future without human intervention. However, as mentioned by the guests at this summit regarding “technological development and ethical challenges,” revisiting the 1980 “Moravec’s Paradox”: the uniquely human high-order cognitive abilities require very little computational effort, such as reasoning, whereas unconscious skills and intuition demand enormous computational resources. Facing AI, the future of marketing may look bright, but the future of marketers is tied to the present transformation. Joining hands with JINGdigital, we support B2B enterprises in their digital transformation.

For more exciting shares from the debate and roundtable discussions, stay tuned to JINGdigital’s official channels, where we will share more content with everyone in the future.

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Today, “marketing automation” technology has become the standard product for B2B enterprises to improve lead conversion rates, and JINGdigital, a marketing technology company, is showing its prowess.

Recently, Hong Kai, Chairman & CEO of JINGdigital, which has been working in the field of local marketing automation for many years, was invited to the “Innovation Path” program to have a conversation with Zhu Xun, a famous CCTV host, sharing the rise of JINGdigital in the Chinese marketing technology (MarTech) market.

??Click to watch the complete interview??

As a key program of China Central Television, “Innovation Path” focuses on small and medium-sized enterprises innovating in China’s development over the past two years. The program highlights those engaging in innovative entrepreneurship, telling stories of entrepreneurship in progress, sharing real entrepreneurial experiences, and conveying the positive energy of “new era” entrepreneurs’ ambition, struggle, and innovation.

Image: Zhu Xun’s Exclusive Interview with CEO Hong Kai, Chairman of Jingshuo Technology

Invited to the “Innovation Path” program, Mr. Hong Kai has over 20 years of experience in strategy, marketing, management, and entrepreneurship. He boasts an enviable career history with Siemens, Bain Consulting (as Managing Director), and Cisco (as Senior Vice President for China). JINGdigital is Mr. Hong’s third entrepreneurial venture. Not only shining in his career, Mr. Hong also holds an MBA from Wharton School, a Master’s degree in International Relations from the University of Pennsylvania, and a Master’s degree in Engineering from RWTH Aachen University in Germany.

Image: Hong Kai, Chairman and CEO of JINGDigital

During the conversation, the CCTV host asked Mr. Hong to introduce “what is marketing automation,” to which Hong summarized:

“Marketing automation essentially helps the marketing departments of growing businesses use technology and artificial intelligence to accomplish tasks that are difficult for humans, thereby significantly improving the conversion rate of sales leads. Previously, businesses (especially B2B businesses) spent a lot of budget on acquiring sales leads, but many of these leads were wasted, not followed up over the long term. Some sales leads might not become customers immediately, but that doesn’t mean they have no commercial value. Marketing automation software continuously interacts with sales leads through digital touchpoints, thereby stimulating their purchase needs, and this ‘incubation’ process is efficiently completed by the software.”

The CCTV host also expressed her doubts, “I don’t know if I understood correctly, is it like continuous precision (advertising) targeting? Does it have some relation?”

Hong further explained that the similarity between “marketing automation” and “precision targeting” lies in their personalized interaction with thousands of individuals, but the former is conducted across all channels like emails, official accounts, corporate WeChat, online/offline events, and serves the conversion of sales leads by mobilizing multiple functions within the company (such as marketing, telesales, sales departments), whereas the latter is a relatively simple ad reach conducted in the public domain.

Image: JINGDigital’s New Marketing Technology Platform

After a preliminary understanding of JINGdigital, the CCTV host asked, “What other reasons have contributed to the development of the marketing automation industry?”

Hong replied, “First and foremost, the subjective willingness of companies is strengthening. The path to growth driven by traffic has been proven difficult to achieve. The only way out is to continuously optimize each link of the marketing funnel, improve the overall conversion rate, and significantly enhance sales efficiency and the lifetime value of each customer through data empowerment on the sales end. Of course, this is subjective logic. Objectively, marketing automation had already emerged abroad by 2004, but until JINGdigital’s founding in 2015, nearly ten years later, there were no marketing automation companies in China. One reason was the lack of subjective willingness from companies at that time; on the other hand, there was no corresponding private domain carrier in China to help businesses more conveniently reach users.

Abroad, marketing automation is mainly achieved through emails, as there is a habit of reading and writing emails in the foreign business environment, but in China, emails are not a very effective way of reaching out. It wasn’t until after 2014, when companies started to open official accounts en masse, creating a wave, and official accounts replaced emails/SMS and other common private domain carriers abroad. When subjective willingness exists and objective conditions are ripe, marketing automation truly began to emerge in China starting from 2014-2015.”

Beyond technical products, Zhu Xun also expressed curiosity about JINGdigital’s “customer success system”.

Hong Kai explained why this was important, saying, “We are a SaaS (Software as a Service) company, operating on a subscription basis rather than a one-time purchase. Essentially, it’s a type of software that allows customers to use it with very low barriers. The core element of this business model is the renewal rate, i.e., whether enterprises are willing to continue using your software next year and the year after. The standard for continuation is whether enterprises have found value in your software and services, feeling successful or seeing results. When customers onboard our product, it’s just the beginning, an opportunity for interaction between both parties. The real journey requires continuous communication between the customer success team and the client, because the product is static, but the usage scenarios are dynamic. How to achieve results with the product is the question that the customer success team needs to answer for enterprises.”

Following this, the CCTV host asked, “Based on your six years of experience, what is the biggest challenge you face now?”

“Talent shortage,” Hong Kai answered. “Although China is ahead in the field of digital marketing for ToC, in B2B sectors, such as manufacturing and high-tech, there is still a significant lack of operational talent. Especially, the marketing departments of domestic B2B enterprises often have fewer staff. This leads to some enterprises affording the software but lacking the operational capacity to utilize it effectively, to let the technology achieve its intended results.”

Hong Kai also introduced JINGdigital’s approaches and thoughts on these challenges.

“Firstly, making the software product more intelligent and integrated, so that operational staff don’t need too much ‘senior’ knowledge to set up a whole set of industry data tags and corresponding marketing scenarios, turning the methodology into part of the product. Secondly, establishing a customer success system, continuously interacting with customers to explore usage scenarios. Of course, due to the significant differences in application scenarios and measurement standards across industries, the team is also divided according to industry, focusing on industry-specific deep dives.”

Lastly, the CCTV host asked Hong Kai, if he could summarize this entrepreneurial journey with a few keywords, what would they be?

Hong Kai responded, “Firstly, trend. Secondly, persistence. Thirdly, openness, maintaining an open mindset.”

“In any era, there are opportunities given by the era. What we’re in right now is the best time for B2B marketers. First of all, our traditional industries are starting to ‘hurt’; leads are becoming more expensive, and at the same time, companies like JINGdigital have appeared, offering enterprises a way out of dependency on traffic. This is a trend. How do we seize this wave and carve out our own territory in the blue ocean? We believe that China’s B2B enterprises will overtake their foreign counterparts in the next few years, using more diverse digital touchpoints and innovative power to surpass them in the digital marketing field. Persistence is the second point; every founding team has its own DNA, how not to betray one’s original intention, that’s persistence. Thirdly, often the goal is there, but along the way, there will be many contradictions to the initial assumptions, and at that time, it’s necessary to be flexible and open enough to overturn one’s own assumptions.”

At the end of the program, having gained a deeper understanding of marketing automation, the CCTV host also wished that more growth-oriented enterprises could benefit from it.

The post Marketing Automation Featured on CCTV, Famous Host Interviews JINGdigital’s Chairman & CEO Hong Kai appeared first on .

From the perspective of Investor Zheng Can, Managing Director of Linear Capital, “The rapid adoption of the Internet in China has brought a panoply of new channels and tactics for digital marketers. The digital marketing ecosystem is more complex and the pace of change is faster than that of The United States and European countries. It has allowed brands more possibilities and has therefore spawned a lot of start-ups in this field. We believe that JINGdigital’s complete product matrix is able to provide customers with the capacity for lead nurturing along the customer-life-cycle, helping brands significantly increase their final conversion rate.”

In addition to the positive recognition of JINGdigital’s products, investor Yang Tao, Partner at Albatross Ventures, also expressed his praise for JINGdigital’s KPIs and strong market reputation. He mentioned: “JINGdigital was founded by an excellent team who are serial entrepreneurs. The company’s marketing automation products for the B2B market have proven to deliver value to their customers. Additionally, JINGdigital has built a solid reputation in the marketplace and has market-leading metrics. We believe that under the leadership of the founding team, their products and industry experience will continue to create value for more B2B enterprises.”

Since inception in 2016, JINGdigital has been focused on maintaining a SaaS business model instead of custom software solutions.? At the same time, JINGdigital’s growth rate has remained high for five consecutive years with an annual growth rate of over 100%. JINGdigital sees their advantage coming from the depth of research into their customers needs and pain points. ?Through customer conversations and multiple iterations of product, the founding team at JINGdigital built a marketing automation platform and related functional modules that are a great fit for B2B marketing teams in the China market.? The products, covering the whole chain of B2B enterprises’ marketing process from “marketing” to “selling”, helping enterprises truly realize ROI through their marketing efforts. JINGdigital’s customers include over 300 domestic and international enterprises such as Merck, Agilent, Thermo Fisher Scientific, Organon, Sartorius, Bosch, Aurora Group, Winner Technologies, etc.

When referring to JINGdigital’s product direction, Kai Hong, the Chairman and CEO, said: “Compared to similar products in the global market, be it the product footprint, the business model or the core values, we think our products are most similar to Adobe Experience Cloud.”

“JINGdigital is accelerating down this path. So far, we have developed core modules including a customer data platform (CDP), marketing automation, and a content management system. There are still many potential areas for growth and our agile development methodology helps us focus on products that actually solve customer issues. ?We have an iteration every two weeks, and through our rapidly iterating product we meet the changing demands of our customers.”.

Although, Kai believes that JINGdigital’s product can learn much from existing global providers, to be successful in China any product requires being rooted in the Chinese market. “There is still a large difference in the China digital marketing ecosystem from those overseas. For example, foreign sales tools are difficult to fit into Chinese sales teams workflows. The expectations of sales teams – their relationship with marketing teams, with management systems and with customers– are still quite different.”

As a SaaS market pioneer in China, JINGdigital has become a demonstrably successful SaaS business, with 300+ customers and a solid market reputation for delivering value. In the future, with its open product architecture, strong channel ecosystem, and continuous product development that actual solve customer issues, JINGdigital will be able to rapidly scale its current business and lead the market, as well as continue maintaining a growth of more than 100% in the years to come.

The post Marketing Cloud Platform JINGdigital Secures a Series-A Funding of RMB 80 Million appeared first on .

With the global luxury market clouded in uncertainty, many luxury brands chose to look East in 2020. As the only luxury market in the world functioning at a semi-normal capacity, international brands naturally began to step up their investments in China last year. This, coupled with the ongoing growth and evolution of the Chinese digital landscape, created a robust environment for brands’ online activities in the market to thrive.

As the WeChat communities of luxury brands continue to grow, the way in which they are interacting with brands on the platform is evolving. The all-new report released by JINGdigital and DLG (Digital Luxury Group) takes a closer look at key performance indicators on WeChat, and how brands fared on the platform last year.

Key Insights Answered in the Report:

• The overall performance of WeChat Official Accounts in luxury industry
• Significant channels on recruitment & unfollow
• Efficient action types and strategies
• Case studies
• Best practices

The post Industry Report:「The WeChat Luxury Index 2021」 appeared first on .